What Is Social Media All about
The purpose of this article is to provide an overview of how social media marketing is made up of three must know concepts. People buy from people they; Know, Like and Trust. As a marketing concept social media is quite new.
This concept works is because it has been proved offline networking is the most powerful form of marketing because it’s based on referrals. You would only refer a business to someone if they had given you good service (trust) or you knew the person well (know, like and you trust the person).
This is why Business Network International (BNI) is the most powerful offline business network in the world. I am hoping to attend a local Chapter in Manchester and went as a Visitor.It was there that I saw the Know, Like and Trust concept in action, coupled with their motto ‘Givers Gain’.
Perry Belcher a real social media guru and student of on-line human behavior reached a similar conclusion to that of Dr Adam Meisner (the founder of BNI) about networking. When you stop and think about it these three steps form the basis of any relationship. In fact the single biggest reason relationships or networks breakdown is because the people either no longer, Know, Like or Trust the other person(s).
If we agree that Know, Like and Trust are the basis of a relationship and network marketing is about creating relationships then how do you go about getting people to Know, Like and Trust you on-line?
I would suggest the best way to start social media marketing is with Twitter but do it the correct way. Listen before you Tweet. Your popularity is not directly proportional to the number of followers you get. There are lots of good free guides particularly on Mashable about how to start on Twitter. However lets cover the very basics you need to get correct. Always have a profile photograph of yourself in any social network. It should be the same one, smart casual or smart but never over smart that creates a psychological barrier. Use the full length you get in Twitter for your bio. and make it about who you are not what you sell. Place a shortened link to your Blog never your sales site.
